The purpose of this document is to make sure that you have a good working knowledge of internet marketing basic terminology.
This will help you not feel lost or confused when you’re watching training videos or attending webinars.
It will also speed up your learning curve and confusion with industry slang. Keep this bookmarked or print off a copy and feel free to add more terms for your reference as well.
Affiliate Marketing Terminology List
Adwords: This is Google’s ad platform. They offer pay-per-click advertising on their
search engine platform. For instance, if someone searches “Cedar Scented Candle” on Google and you sell candles, you can pay to have your website show up at the top of the search to get people to visit your website and purchase your candles.
Aweber: An email marketing client that allows you to build a list of email subscribers and automate email campaigns.
Banner Ad: On a web page, these are photo advertisements usually at the top (as a
horizontal banner) or on the sidebar of a blog (vertical banner). Sometimes referred to as skyscrapers, inlines, or leaderboards. Most of these are pay per impression.
Bing: A competitor to Google, Bing is a search engine owned and operated by
Microsoft. Their adCenter offers advertising on a PPC basis.
Blog: Short for weblog, blogs are usually short posts that tell a story, or give free
content on a given subject.
Clickfunnels: The industry-leading drag and drop software for creating sales funnels
quickly and easily.
CPC: Cost Per Click: In a PPC advertising campaign, the Cost Per Click is the amount
paid for each click delivered to your site.
CTR: Click-Through Rate: The percentage of people who see your ad or listing and
click through to your web page.
CPA: Cost Per Acquisition/Action: This is the cost to get a new customer. How much
money do I need to spend to get a sale?
CSS: Cascading Style Sheet: Defines how HTML elements such as layout, colors, and
fonts will be displayed. CSS files are files that determine the appearance of a website from a style perspective.
Conversion Rate: The statistic that measures the percentage of people converting into leads or customers. For example, if 1 out of every 4 of your leads buys the product you’re selling, your conversion rate is 25%.
Cookie: Cookies provide you the ability to track various actions that people do on your website. Imagine Batman’s Bat Tracer. When you visit a website, Batman sticks a cookie on your browser to follow you around. Then he can return to his Bat Cave and see where you’re going and where you’ve been.
Domain Name: This is the website’s main address. Legendary Marketing’s domain is
Ecommerce: The ability to purchase products on the internet. In recent days, this term is associated closely with things like Shopify, dropshipping, eBay, Amazon, etc…
Email Marketing: Email marketing outperforms every other medium in terms of marketing ROI. You can market to an email list after you’ve captured their email address on a website, such as a landing page.
Hashtag: This has formerly been called the ‘pound sign.’ This symbol (#) is used usually on Instagram and Twitter (along with other social media sites) as a way to categorize pictures, tweets, or other pieces of content. Simply place a # in front of a word or phrase and that piece of content will show up with others in that hashtag on the social media platform.
HTML: HyperText Markup Language, the programming language used in websites.
This is the primary coding language that people use to code and design websites.
Hyperlink: Often blue and underlined, these are sometimes called links. For instance, on a webpage or in an email, you may have seen “Click Here To Sign Up” and then when you click, you’re taken to a website. That’s a hyperlink. Impressions: The number of times your website or ad is shown.
Landing Page: Sometimes called a capture page, lead capture page or squeeze page.
This can be any page, including your home page. The purpose of the page is usually to collect valuable information from the site visitor (I.e. name & email address).
Opt-in: This is a type of registration that requires someone to give specific information before they can access certain information or be added to an email list to be contacted.
Pop-up: Pop-ups open new windows on your screen that partially or wholly cover your current page. Some search engines and ad platforms ban ads that contain these pop-ups (I.e. Facebook).
PPC: Pay Per Click: This is the process of gaining traffic by purchasing ads in which you pay for each click. For instance, on Google, these are the “Ad” listings shown at the top of the page when you search a given topic or keyword.
Remarketing/Retargeting: Based on someone’s activities on a given web site, an advertiser can choose to send relevant ads based on how much interest they’ve shown in a product/service. For instance, if someone has watched over 50% of a webinar/video, an advertiser can run an ad that’s different than if someone has only watched 5% of the video (requires cookies).
Return on Investment (ROI): This is the key stat that matters most in business. How
much did you make in revenue MINUS how much you paid for advertisements?
Search Engine: Google, Yahoo, or other places where you can search for keywords or
phrases on the internet.
SEO: Search Engine Optimization: This is the process of designing your web site and/or videos to increase the amount of visitors.
SEM: Search Engine Marketing: A term that encompasses ALL tactics with increasing search engine ranking. This could include SEO and PPC strategies.
Solo Ads: Email ads that are used in email marketing to get traffic, leads and sales to
Subdomain: A domain that is part of a main domain. For instance in ‘training.
LegendaryMarketer.com’ the subdomain is training. The benefit is that you can create
short links that can take people to different sectors/divisions of your business.
Tracking Code: Information included in the URL or in a tracking pixel that shows the
effectiveness of a campaign or a portion of a given campaign.
Webinar: Web Seminar. These virtual seminars allow people from anywhere in the world to watch a training or sales presentation all at the same time. GoToWebinar and Zoom are two leading companies for hosting live webinars.
WordPress: The most popular website creation platform. Requires some knowledge of website development in order to properly use it. Beginners should opt for something like Clickfunnels to get started with a website/sales funnel.