In this article, we are going to cover 35 Proven Ways To Triple Your Website Traffic. Keep reading and understand the strategies that bring free traffic to your blog.
No matter what type of business you run, your end goal is to drive conversions. To achieve this goal, you first need to drive traffic to your site. If there are no website visitors, there are no people to turn into leads. And if there are no leads, it means you don’t have people to convert into customers.
So it’s easy to understand that you first need to increase your website traffic in order to meet your other performance metrics. But it’s also important to attract relevant traffic so that you stand a better chance of attracting the people who are far more likely to convert.
This article will cover in detail some of the best steps you can take to increase website traffic and attract relevant leads. Using these tips will help you be able to make adjustments to your campaigns and select methods that work for you. By adopting these methods, you will be able to increase your website traffic significantly and make improvements in other aspects of your performance.
Can you think of 10 people you know who are not on social media? You might have some trouble listing more than 2 names in just a few seconds. Most people we know have a profile on at least one social media platform.
With social media being so widely used, it can be one of the most effective channels for driv- ing traffic to your site. In fact, Shareaholic reported in 2015 that 31.4% of all traffic to web- sites came from social networks.
Here are some of the best ways to increase your website traffic using social media:
#1: MAKE USE OF RICH PINS
If you’re on Pinterest, it’s time to try Rich Pins and see how they impact your website traffic. Rich Pins are different from standard pins in that they include more details about the product. For instance, a Rich Pin may include product information such as pricing, links to the product page, available inventory, etc. Here’s an example of how Rich Pins look.
#2: SHARE YOUR CONTENT THROUGH FACEBOOK
According to research conducted by the Pew Research Center, Facebook continues to be the most popular social media network with 79% of adults on the internet using it. Making it the best platform for sharing your content with the goal of driving visits to your site.
With such a huge number of Facebook users, there’s a good chance you’ll find many of your target customers on this platform. And if you wish to drive them to your site, you’ll first need to engage them. There are several ways to engage your Facebook audience, but the most important one is to share intriguing content that’s relevant to them.
Use the platform to share your latest blog posts or promote your upcoming products. You can create previews or teasers to go with the post and entice your audience. And make sure you include a link to the complete post so people can click on it and land on your site.
Vox.com has been doing this incredibly well. In addition to producing engaging content, their editors and writers are required to optimize their posts for sharing. For instance, they have to choose compelling images and develop catchy headlines to be used in their social media promotions.
They create funny and engaging images to preview their posts on Facebook and engage their audience. The post in the screenshot above has received more than 3,000 reactions. To promote their interview videos, they post a short teaser video along with a link to the full video. Their goal is to engage the audience on Facebook and hopefully convince them to visit their website.
Since they have adopted this technique, Facebook referrals for Vox.com have increased by almost 200% within a period of six months. There are also times when Facebook contributed around 40% of their overall monthly traffic. You can also promote contests and sales through Facebook.
#3: SHARE YOUR CONTENT THROUGH TWITTER
In the previously-cited study conducted by the Pew Research Center, Twitter was classified as the third most popular social network with 21% of all adults in the U.S. using it. Although Instagram is the second most popular, there are some limitations in terms of links unless you have a shoppable gallery.
Through Twitter, you can share your blog posts and other types of content to engage your followers and drive them to your site. Ideally, you need to have engaging headlines, eye-catching images, and engaging captions along with the link to your content.
It’s also important that you tweet frequently so that people notice you. But this doesn’t mean you should tweet every other hour or so. Two or three tweets a day should be good enough to keep your audience engaged without annoying them.
#4: ANSWER RELEVANT QUESTIONS ON QUORA
Quora had close to 400 million visitors in May 2017, according to SimilarWeb. And 72.79% of that traffic came from search.
So if you want to increase traffic to your website, you can make the most of this platform by showcasing your expertise. This will ensure high visibility in searches related to the topic and you should be able to attract relevant searchers who might decide to check out your link after reading your answers.
#5: PARTICIPATE IN LINKEDIN GROUPS
Another way to leverage social media for traffic is by using LinkedIn Groups to share your content with a relevant audience. Join groups that are related to your industry so you can get connected with people who are likely to be interested in what you have to say.
Once you have shared your blog post content, case studies, and resources through these groups, you should see a rise in traffic to your site.
And what’s more is that these people may even share your content with their own followers or through their website, further improving your chances to drive website traffic. It’s very important to never spam the group by constantly sharing content that other members might find useless.
Make sure you also contribute to the group by checking out and interacting with content shared by other group members.
To find some of the best LinkedIn groups to be a part of, conduct a search for the relevant keywords and then select “Groups.”
#6: MAKE THE MOST OF REDDIT
As a social news aggregation platform, Reddit can be an excellent source of traffic if your target audience frequents it. You’ll need to join relevant subreddits and then share content with the users there. People will then upvote or downvote your content depending on how they like it. The more upvotes you get, the better your chances are of gaining visibility and website traffic.
Entrepreneurs like Travis Levell have used the platform to generate relevant website traffic. Using only three posts to the right subreddits, he was able to drive more than 1,000 sessions, out of which 96.2% were completely new.
Optimizing your website is a crucial step towards increasing your website traffic. In fact, it’s one of the first steps necessary to boost your ranking on search result pages. When you rank higher in search results, your website will be more visible to relevant searchers. Meaning you stand a better chance to draw in these searchers to your site.
While there are several elements involved in website optimization for increased traffic, there are some elements that have a more significant impact on your traffic than others. It’s important to remember that you need to combine these tactics for your overall optimization efforts.
#7: OPTIMIZE YOUR META CONTENT
Meta content is the preview of your web page that shows up in the search results. It gives a quick insight into what your page is all about, so searchers can easily determine whether or not it’s relevant to them.
By providing them with meta information, you are more likely to draw in relevant visitors to your site. That’s why meta content optimization is always a crucial step in website optimization.
According to Moz, your meta description should be long enough so that it can describe what the page is all about. However, it shouldn’t be longer than 160 characters, as search engines may not display the rest of the characters.
The description should be actionable and compelling in order to convince people to click through. And while it should contain relevant keywords, it shouldn’t be stuffed with keywords to the point that the description doesn’t make sense.
Ford Motor Cars Ltd., meta tag optimization played a huge role in increasing the ranking and visibility of their web pages. They switched to a more SEO-friendly meta content for each page, which was largely responsible for their website ranking on the first page for certain keywords. This, along with several other SEO strategies, helped them increase their visibility and expand their reach.
For MadeComfy, meta content optimization was an important part of their SEO efforts. They used carefully-selected, relevant keywords to optimize the meta tags for each page. Within four weeks, their website ranked on the first page for half of the keywords they used. And they also experienced a 15% increase in site traffic.
#8: OPTIMIZE YOUR ON-PAGE CONTENT
Another essential step in website optimization is to optimize your on-page content with relevant keywords. This can improve the visibility of your website in search results, which is crucial for attracting relevant visitors to your site.
On-page content optimization involves selecting a relevant target keyword that has a
high search volume and low competition. You then use this keyword in authentic ways in the heading, subheading, and body of your content as well as the URL. It’s important to avoid stuffing the content with keywords, as you need to make sure the content sounds natural and compelling.
#9: SWITCH TO A RESPONSIVE DESIGN
According to We Are Social, mobile phones account for more than half of the global internet traffic. This being the case, there’s a good chance that some of your site visitors are using their phones or some other mobile device to explore your site. To cater to the needs of these visitors you will need to switch to responsive web design.
Although mobile responsiveness may not directly impact your traffic, it may influence other factors that have an effect on your traffic. In other words, there is a correlation between mobile responsiveness and website traffic.
If your web design is difficult to navigate on a small screen and visitors have to squint or pinch-zoom to read the content, it might frustrate them and ruin their experience. It might make them want to leave and go to another website. This means there will be an increase in the bounce rate, which could negatively impact your ranking. And this in turn results in lower visibility, which hampers your chances of driving traffic.
This case study is proof that mobile responsiveness has an impact on website traffic by improving user experience and decreasing bounce rate. When visitors have a pleasant experience browsing your site, it’s not only going to make them stay but also entice them to visit again. So if you’re not yet using a responsive design on your site, it’s time to make a switch.
You’re probably familiar with guest posting and may have even written a few guest posts before. But if you wish to drive more traffic to your site, you need to take your guest posting strategy to a new level. It should become a vital part of your content marketing strategy. Not only should you submit guest posts to other websites, but you should also start accepting guest posts on yours.
#10: SUBMIT GUEST POSTS
When you submit guest posts to relevant and reputable websites, you’re building high-quality backlinks for your website. Since a good link profile can improve your ranking, you will be able to increase visibility and drive more traffic to your site. Plus, you’re proving your credibility to the web- site’s audience, who might decide to visit your site after reading your guest post.
In other words, submitting guest posts can help you garner traffic in more ways than one. A case study on The HOTH found that links from guest posts drove a significant amount of traffic to the Ninja Outreach web- site. In two years worth of referral traffic, 5.47% came from websites on which they submitted guest posts.
As you can see, their referral sources are high-authority websites that are likely to bring high-quality traffic. But this isn’t the only case in which guest posting has driven traffic for websites. A Guest Post Tracker case study found that a single guest post generated 50,000 visitors within just three days of the post being published.
#11: ACCEPT GUEST POSTS
Besides submitting guest posts to reputable websites, posting content from the guest bloggers is also an excellent way to drive traffic to your site. By doing this, you’re engaging your audience by providing them with fresh content. But that’s not the only reason why accepting posts from guest bloggers is so important. Many authors have an established audience on social media and on their blogs. Once you publish their contribution, they can share it with their followers and subscribers, in turn driving their followers to your web- site. It’s important to maintain the quality of your blog by only accepting contributions that are well-written, relevant, and useful.
Influencers are people who have a significant reach and have an impact on people’s opinions and decisions. They’re often considered subject matter experts and people look to them for advice regarding their subject specialty. Due to their influence, they are potentially an excellent channel for promoting your business and driving traffic to your site.
According to a Linqia report, 89% of marketers found influencer content to be either valuable or very valuable. And 57% of marketers believe that influencer content outperforms professional content. Another Linqia report found that at least 56% of marketers use influencer marketing to drive traffic to their site or landing page.
All these stats prove that influencer marketing plays a valuable role in a brand’s content marketing strategy and in driving website traffic. Now take a look at some of the ways you can work with influencers to increase traffic to your site:
#12: INVITE INFLUENCERS TO WRITE GUEST POSTS
Previously, we talked about accepting guest posts to your website. Now take it up a notch and publish guest posts written by influencers and subject matter experts. This is an excellent way to enrich your website with valuable content and provide something fresh and useful to your readers.
At the same time, it’s also an effective method of driving traffic to your site. When you promote the content through social media, the mere mention of an influencer’s name is likely to compel many people to click on the link. Additionally, the influencer can share the content with their followers, which should drive traffic to your site.
The influencer then shares the content with their followers using Twitter. Jeff Bullas, for instance, shares the post multiple times to ensure maximum visibility.
Instead of just having them guest post once, you could invite them to be contributors or paid columnists to make recurring posts. If your blog has a significant amount of monthly impressions, this could be good publicity for an influencer as well as since it provides them with a platform to reach a new and larger audience.
#13: INVITE INFLUENCERS FOR INTERVIEWS
It may not always be possible to have influencers submit guest posts on your blog. influencers are busy people and may not have the time to write an entire article to share their insights. But you can still incorporate their influence into your content and use that to draw in traffic to your site
Invite them to do an interview for your blog so they can share their expertise. Like influencer guest posts, this is a great way to engage your readers with fresh content. And you’re also establishing a relationship with the influencer by showing them your appreciation for their expertise and insights
Additionally, the influencer can share the news of your interview with their followers and invite them to check it out. So you’ll be gaining more traffic when you interview influencers. If it’s not possible to get the influencer into your offices for an interview, you can still interview them through Skype or by sending them a set of questions to answer.
Mediakix shared news of the interview on Twitter. And the influencer then retweeted this post to share the news with her followers.
#14: INVITE INFLUENCERS AS WEBINAR GUESTS
As established in the previous points, influencers already have a loyal following of individuals who are interested in what the influencer has to say. You can invite influencers as guest speakers for your webinar and drive traffic to your website and gain more audience for the webinar
Just like with guest posts and interviews, the influencer can share the news of the webinar and invite their followers to participate. This could then play a crucial role in driving traffic to your website. Outbrain, for instance, invited influencers like Jeff Bullas and Ann Handley for an AMA (ask me anything) webinar.
#15: FEATURE INFLUENCERS IN ROUNDUP POSTS
This is one of the most popular ways to feature influencers in your content and drive traffic to your site. Although we spoke previously of conducting interviews if influencers don’t have the time to write a guest post, some of them may still be too pressed for time to give a full interview. In such cases, you can invite them to add their insights to your expert roundup post.
Creating an expert roundup post with influencers adds value to your website content. Readers can get useful insights in a bite-sized format, allowing them to engage with your content. But the best part is that you’ll be getting multiple influencers to share your content, which can make a huge difference to your referral traffic.
Several other bloggers and marketers have experienced the benefits of expert roundup posts for their website traffic. A Sumo case study even highlighted how one expert roundup post generated 2,.231 page views and 1,500 shares.
OPTIMIZE YOUR CONTENT STRATEGY
According to research conducted by Content Marketing Institute, 86% of B2C marketers now use content marketing. These marketers believe that website traffic is the top metric that provides truly measurable results of their content marketing efforts.
The same study found that 78% of marketers have experienced increased audience engagement as a result of content marketing. And 67% of marketers believe it has helped them increase the number of leads. This goes to show that with the help of an optimized content strategy, you can make sure more people engage with your brand and visit your website, which will improve website traffic.
Here are a few ideas for optimizing your content strategy in such a way that you experience increased website traffic
#16: OPTIMIZE OLD POSTS
Everyone can agree that coming up with fresh content ideas and writing a useful article using those ideas is time-consuming. With several other tasks to focus on, you might not always have the time to provide fresh content to your audience. But that doesn’t mean it’s the end of the world.
You should also make it a point to optimize and update your old posts to increase web- site traffic. This requires identifying the top-performing content on your blog and then updating it. You can update it with relevant keywords, fresh ideas based on updated rules, new images, etc
Once the update is finished, you can then share it with your social media followers. To the audience that hasn’t read the old post, this is entirely fresh. And even for those who have read it before, it’s still something new because you’ve made several changes to the content.
#17: GET IDEAS FROM TOP-PERFORMING CONTENT
Your competitors are regularly producing quality content that gets them plenty of shares and drives tons of traffic to their site. If you wish to outperform them and drive even more traffic to your site, you need to produce better content. And you’ll need to distribute this content through various blogs, publications, or influencers.
The first step is to look for top-performing content in your niche. Which ones get the most shares across various channels? BuzzSumo is an excellent tool for this. You can enter a specific keyword relevant to your niche and start your search. You’ll then get a list of articles that received the most shares on Facebook, LinkedIn, Twitter, and other social media channels.
Among these results, you can look for content topics that interest you and would be useful for your audience. Then try to come up with a way to improve on those articles so you can provide something even better. Or look for a way to create something new such as infographics, case study collections, etc. You can then post this to your blog and share the link with leading influencers in your industry, your newsletter subscribers, and your social media followers. You can also share it on popular blogs and publications in your industry.
#18: POST MORE FREQUENTLY
Your content strategy should also involve strategic planning of content delivery timing. This is because you need to update your blog regularly with fresh content if you want to gain more traffic. When you create new blog posts on a regular basis, you give your existing audience a reason to return to your blog.
And it also gives you a chance to attract a new audience because the new entries could improve your visibility in search engines if you optimize it properly. This high visibility can improve your chances of driving new traffic to your site.
Just because you have to post frequently doesn’t mean you should sacrifice content quality. Create a content calendar and a content strategy that will help you adjust your posting frequency according to your abilities. If it’s simply impossible for you to produce fresh, original, and valuable content on a daily basis, try posting at least 2-3 times a week to boost your traffic.
#19: PERSONALIZE YOUR EMAILS
To make sure recipients open your email and click on the link to your site, you need to personalize your email message. Instead of simply sending out mass emails, you should personalize your emails for every recipient.
#20: OPTIMIZE DELIVERY TIME
Another change you have to make in your email marketing is in delivery time. You need to make sure your email reaches recipients at the time when they’re most likely to open it. This improves the chances of getting them to click on the link so they visit your website.
Artificial Intelligence can now help you improve this delivery time optimization by collecting the behavioral and interaction data for each recipient. So you can automatically make adjustments to the delivery time according to the individual preferences of your email recipients.
Additionally, they were able to re-engage 15% of their contacts and attain 85% more new contacts after optimizing their send time.
#21: AUTOMATE EMAILS FOR DIFFERENT CUSTOMER LIFE CYCLE STAGES
In addition to personalizing email messages based on a recipient’s interest, you should also send out automated emails triggered by specific events.
It’s crucial to engage your audience at every stage of the customer life cycle – whether they just signed up for your newsletter, downloaded a free resource, or abandoned a purchase.
This can help with your website traffic because the recipients are more likely to open and click on the email if it’s relevant to them. And since you’re delivering a customized email relevant to the recipient’s actions or a certain event, it could compel them to click through the email and visit your site.
#22: GIVE TESTIMONIALS FOR SERVICES/TOOLS YOU USE
#23: PROMOTE YOUR BLOG THROUGH CONTENT AGGREGATORS
Site aggregators can be an excellent source of backlinks if you wish to increase your traffic. When you promote your blog or website through these sites, you have a good chance of getting noticed by people who are looking for new sites or content to check out.
#24: SHARE CONTENT ON SLIDESHARE
#25: GET LISTED IN RELEVANT BUSINESS DIRECTORIES
#26: PARTICIPATE IN EXPERT ROUNDUPS
In addition to creating expert roundups, you can even participate in expert roundup interviews conducted by other websites or bloggers. This could help you earn linkbacks from those websites, which will help enhance your link profile and also result in higher traffic.
You need to first build your name in the industry and showcase your expertise through guest blogging. This will help you grab the attention of bloggers, influencers, and publications that are conducting expert roundup interviews
Once you have established a name as someone with experience and knowledge in the industry, you may get approached to contribute to expert roundup posts. Grab the opportunity to further strengthen your reputation and reach a wider audience.
#27: RUN PROMOS ON DEALS SITES
Another excellent tactic for driving traffic to your site is by promoting your offers and discounts through deals sites. You may not have a year-round offer but when you do come up with a promotion, make sure you get in touch with these sites. Here are some of the best websites through which you can promote your deals:
You can even enhance the visibility of your deal by investing in advertising on these sites. Slickdeals, for instance, gives retailers the opportunity to be part of their “Featured Deals”. Promoting your offers on these deals sites is a great way to improve your website visibility among customers who are interested in grabbing the best deals. And if your offer is enticing enough, you can easily lead them to your site.
#28: POST COMMENTS ON RELEVANT BLOGS
Guest posting may be an excellent way to showcase your expertise to a new audience. But you may not always have the time to write a new, high-quality article every single day. In between the guest posts you submit to other sites, you can also earn backlinks by commenting on relevant blog posts.
However, avoid writing spammy-looking copy-pasted comments at all costs. If you’re planning on leaving a blog comment, make sure you thoroughly read and understand the post. Then thank the writer for the tips and insights. Follow this up with a brief mention of what you think regarding the topic and then talk about a relevant article from your blog or mention your tool/service when it’s appropriate. In other words, your comment should add value to the conversation instead of blatantly promoting yourself.
You can start by picking out a few relevant keywords and reading the top blog posts that show up in the search results. And then follow the tip above to write valuable and insightful comments while linking back to a relevant page on your site.
Most of the tips mentioned above are achievable without much cost. But there are times you need to make some financial investments to get the desired results. So when you wish to drive tons of traffic to your site, you may need to invest in paid advertising campaigns. Here are some of your best options:
#29: INVEST IN PAID SEARCH
After you’ve optimized your website for searches, you may see some improvements within a few days. But if the results aren’t fast enough, you may want to leverage your efforts through PPC campaigns.
This way, you enhance your visibility in relevant search results when your organic ranking hasn’t yet improved significantly.
UK-based Click Consult developed a relevant and personalized PPC campaign for Act-On. These efforts resulted in a 206.6% increase in clicks to their website. They were also able to reduce their cost per click by 50.3%.
#30: INVEST IN FACEBOOK ADS
#31: INVEST IN INSTAGRAM ADS
In addition to the regular photos and carousel ads, you can have video ads. And with the introduction of Instagram Stories, you can even run your ad campaign through stories. The choice is up to you. You can run a few test campaigns and see which works best.
#32: INVEST IN PROMOTED PINS
Pinterest is another social media platform you should leverage for advertising. Accord- ing to Shopify, it’s the second-biggest source of traffic from social media channels to Shopify stores. There’s also the added advantage that shoppers coming from Pinter- est tend to have a much higher average order value than those shoppers from any other social channel.
If you want to optimize traffic coming from Pinterest, you can invest in Promoted Pins. These are like regular pins but you can get more people to see them if you make a small financial investment. Unlike with Facebook ads or Instagram ads, these Promoted Pins will continue to bring traffic long after your campaign ends because pins last forever.
For Adore Me, Promoted Pins resulted in an immense traffic increase. Their traffic from Pinterest grew by 2600% and their click-to-purchase rate was 50% higher than other channels.
#33: INVEST IN TWITTER ADS
Twitter is also one of the most popular social media channels. According to Statista, the platform currently has 328 million monthly active users. This makes it ideal for running an advertising campaign for those who wish to boost their traffic. Using Twitter, you can deliver relevant ads to your target customers based on their location, interests, activity, and more
Businesses like the Bahia Principe have made use of Twitter ads to reach a relevant audience and drive more traffic to their website. They first created custom GIFs for four target audience groups such as foodies, travel enthusiasts, couples looking for romantic getaways, and parents looking for family vacations.
They then executed a second phase of the ad campaign by retargeting people who had interacted with the GIFs. This time, they used Website Cards customized according to the audience’s specific interests. With the help of this ad campaign, Bahia Principe was able to increase its website traffic 44 times.
#34: INVEST IN LINKEDIN SPONSORED CONTENT
#35: RUN A GIVEAWAY ON YOUR SITE
You can promote the giveaway through social media and get your fans to share it with their followers. You can also promote the giveaway through your newsletter and invite people to enter. Here’s how PayPal does it.If it’s a huge giveaway, you could even have relevant influencers or publications promote the contest. You can reach out to influential bloggers and offer to compensate them for promoting your giveaway. You could either pay them per post or pay them a fixed amount for every click to your site.
These are the top 35 ways that can help you drive more website traffic. As you can see, there is a wide variety of options whether you’re a startup, a small business, or a large organization. You can simply select any of these tips and start applying them as long as they’re suitable for your business. You can also make adjustments to these tactics and combine them with other tactics as necessary.
Among these options, you’ll find ones that require a bit of financial investment. But most of them require just a bit of effort with little to no additional finances. This makes them perfect for any business that wants to experience growth using minimal investment.
Did you find these tips helpful? If you did, make sure to look out for the second volume in which you’ll find more effective tips to drive website traffic